There are different situations that bring in many entrepreneurs desire and commitment to start a small business , however, we can mention the following key:
- Identifying an opportunity in the market ( usually, a niche ) in which the entrepreneur can be determined or assumed that profit by offering products or services that large companies do not offer.
- The holding of a product or service that is passionate about the entrepreneur, to the point of wanting to produce and market their own.
- The economic reality in which employment opportunities are scarce or very low wages, so take a small business empredendores is seen by many as a solution.
- The thrust of the suggestions from family or friends for the entrepreneur to establish a new business or sole proprietorship.
- Being able to work with the family or to provide work to other family members.
- The loss of a job.
- The need for additional income for the family that usually leads to one spouse to launch a small business . For example, in Latin American countries many women start a business close to home or at home (as a hairdresser, a bookstore or restaurant) to help with household expenses and over time begin to hire staff until constitute a small business .
- The desire to be masters of their destiny, to grow on their own and generate wealth.
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