The need to eliminate intermediaries
technology and digital formats have become the bane of some authors about how easy it is to copy the content without quality loss and disseminated not only within the circle of friends, but come to perfect strangers. Neither the DRM, no laws or anything used to keep everyone who wants can get a copy without author's permission. The authors have to assume that if the customer pays for his work is because they want (either because it would reward the author or because it seems wrong to take advantage of their work against their will without paying anything). So the best thing to do is either find the complicity of people who appreciate his work or see what other ways can exploit the popularity of his work. And if looking for their complicity had better not abuse your kindness, it is better to raise some of many that is bleeding a few.
On the other hand, digital formats offer authors (understood broadly, in a film would also include the producers and those who have money) the advantage of avoiding the middlemen, the role of distributor, the seller hardware, the stocks ... Unfortunately the developers did not exploit these advantages, because on the one side are the inertia of the old model and on the other distributors make their pressure. For many artists it is easier to go to a dealer and take a percentage or a lower payment but not to worry about the exploitation of the work.
sad thing is that while traditional distributors and retailers are going out game, no intermediaries disappear. Now are companies like Apple, Amazon or Google, not to mention the telephone operators who also aspire to enter the fray, who act as intermediaries. It's sad that newspapers need to settled and known Amazon and Apple to sell subscriptions. And the same movies, books of famous authors who do not need the showcase effect of these intermediaries to have visibility to their customers. Perhaps this
struck me as an initiative Ultraviolet and those behind it (http://www.uvvu.com/alliance-members.php). Does not draw much attention are those who do, it makes sense that companies are content producers, companies that manufacture devices such as televisions or players and technology companies. But the interesting thing is those who are not Google, Amazon, Apple. Companies that do not want to be just manufacturers of the players, but to be intermediaries and through whom be content reaching the consumer.
Ultraviolet The idea is to be the evolution in terms of both content distribution of paid downloads as the DVD and BlueRay (in fact the content can get both). Combined with some typical characteristics of the "bookshelf", if at bookstores such as Kindle and Mobipocket before in books acquire are available on the Internet forever and you can re-download those if you lose, try to do the same with movies. It also allowed access to the copies to the members of one family, although not living together at that time (eg one of the children are studying abroad). I have no
clear that Ultraviolet is the solution to prevent discharges. Possibly being damaged with ideas like DRM. On the other hand I like the question and to give added value to those who are willing to pay (and abused the patience to wait, successive editions instead of drawing directly with all the extras, that's why pay). But I think the biggest challenge important is to get people to get your movie as usual (via Bittorrent, Emule) but are encouraged to pay a small fee per movie or a flat monthly fee. Many of these people cleared the film after seeing it so they do not provide much Ultraviolet. Nor does a company need to rent them online content, with a bloody DRM to control when they see it. Via bittorrent, direct download, emule or newsgroup people has managed very well without intermediaries.
And yes, I have an Amazon Kindle, this blog is hosted by Google and although I usually use Linux and not change it for anything in this post I do from an Apple MacMini. But Apple and Amazon and I have paid Google directly and indirectly, if I pay a movie or a book I would love to reach the most money to those who have created, not to intermediaries.
0 comments:
Post a Comment